Although EA fixed the error 25 minutes after releasing this FUT 23 Coins pack, this did not stop millions coins worth of worth being erased out of FIFA Ultimate Team as players had to sell their FUT Hero items in a state of panic, due the massive supply.

FUT Hero items are rare players and are available in specific packs in Ultimate Team. FUT Hero cards are offered to players who have been a major contributor to a club or have become popular, such as Former Manchester United midfielder Park Ji-Sung.

Due to their incredibly scarce nature, they're often very expensive on FIFA 23 Ultimate team's online transfer marketplace including some items like Yaya Toure being sold on the market for 1.9 million FUT coins that a prominent third-party marketplace for selling coins estimates at under PS400.

But EA mistakenly released this pack, thus flooding the market with a large number of items and saw the price drop dramatically Some players lost up to 100,000 FUT coins in value, around PS200 when bought by a third party.

EA has not yet commented regarding the error. The damage to the market will last forever. The majority, if not all players have lost value and although the market has recovered somewhat following the removal of the pack and the resultant shortage in FUT Hero items, the loss of coins is permanent.

People who have managed to purchase the pack might be in greater luck, however because the pack was described as non-tradeable (meaning the item couldn't be sold via the exchange market) in the past where EA has sold a pack with an incorrect description and they usually compensated those who bought the original pack. In other words, some players could receive up to two FUT Hero cards with as little as 25,000 coins.

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EA Scores Own Goal as FIFA 23 Heroes Pack Snafu wipes Millions coins off Virtual Market

A mishap with one of FIFA 23's"Hero" packs has been quite expensive after a FIFA 23 Coins for sale tradeable FIFA Ultimate Team Hero item was placed on the virtual transfer market for the game at a drastically reduced rate. Chaos ensued as players attempted to sell their items as their value plummeted, trying to recuperate losses since the market was flooded.